Work with me

Fix the systems between marketing and revenue.

When tracking, CRM, customer data, automation, and reporting stop agreeing, the problem is usually somewhere between the platforms.

I trace how data moves across the MarTech stack, find where it breaks, and implement the fix.

Good fit

Your marketing platforms, analytics, CRM, and warehouse tell different versions of the same customer journey.

You're migrating tracking, consent, CRM, or customer-data infrastructure and need the systems to work together reliably.

Your team is adding automation or AI workflows, but the underlying data and integrations are inconsistent.

You need someone who can investigate the architecture and implement the fix — not hand you another strategy deck.

What I do

Most engagements start with a system that should be connected but isn't.

I trace where the handoff breaks, determine why, and fix the underlying architecture.

Connect websites, ad platforms, CRM, APIs, customer data, and revenue systems.

GTM, server-side tracking, event architecture, consent, identity, and downstream data flows.

Fix lead, customer, attribution, lifecycle, and revenue handoffs.

Build workflows that move data, trigger actions, and reduce manual operations.

Also built into the work

PII, PHI, consent, vendor payloads, and data handling.

Architecture, ownership, QA, and production validation.

Next step

Bring the workflow, implementation, dashboard, or data path your team is questioning.

I'll trace where it diverges and define what needs to change.