About

Somebody has to own the systems between marketing and revenue.

Usually it ends up being me.

Focosys is a MarTech engineering practice for teams whose marketing systems have stopped working together.

I work between marketing, engineering, and data — connecting tracking, customer data, CRM, consent, automation, and the infrastructure behind them.

The ownership problem

Most teams don't have a tooling problem.

They have an ownership problem.

No one owns the handoffs between ad platforms, websites, tracking, CRM, customer data, automation, warehouses, and reporting.

When those systems drift apart, data gets lost, workflows break, attribution becomes unreliable, and revenue becomes harder to trace.

That's the layer Focosys works in.

The work is diagnosing those connections, fixing the architecture, and making sure the system survives real production environments.