Christopher Landaverde

I'm a Marketing Engineer. I build and fix the systems that connect marketing spend to actual revenue. Server-side tracking, conversion APIs, consent architecture, attribution infrastructure. The layer between "we ran the campaign" and "here's what it actually did."

I've done this across 20+ clients in B2B SaaS, ecommerce, healthcare, and agency environments, including work with Marriott Vacations Worldwide, Chamberlain Group, and Darden. The engagements range from scoped sGTM migrations to full embedded measurement engineering where I join the team for months and own the entire stack.

The pattern I keep seeing: marketing teams are making decisions on data that's lying to them. Attribution windows are misconfigured. Conversion APIs are sending garbage. Consent mode isn't gating tags correctly. And nobody on the team has the time or the background to dig into the plumbing and fix it properly.

That's what I do. I dig into the plumbing.

Foco is the Spanish word for "focus." It's also what most measurement stacks lack. I started Foco because the embedded model, working inside a client's team with deep context rather than executing tickets from the outside, produces fundamentally better outcomes than traditional consulting.

The idea is simple: place a technical operator inside the organization, give them time to build context, and let them own the problem end-to-end. No rotating consultants, no handoff gaps, no one who disappears after the SOW is signed. That's how you get tracking that actually holds up over time.

The tools aren't the problem. The measurement architecture underneath them is.

Signal loss is a structural problem, not a vendor problem. Privacy regulation makes it harder every year. Server-side infrastructure is the only durable answer.

If your tracking can't survive a compliance audit, it's not tracking. It's a liability.

The best measurement engineer is the one who asks the right questions before writing a single line of code.