01 — Entry Point
Server-Side Tracking Migration
Move from brittle browser-based tags to server-side GTM + Conversions API. A scoped, repeatable engagement that fixes your measurement foundation in 2-4 weeks.
What you get
Server-side GTM deployment
Custom sGTM container on your infrastructure (Stape, Cloud Run, or equivalent). Tags fire server-side, reducing page load and bypassing ad blockers.
Conversions API implementation
Meta CAPI and Google Enhanced Conversions wired to your backend. Real revenue values, hashed PII, deduplication handled.
GA4 + BigQuery streaming
Clean event taxonomy, e-commerce tracking, BigQuery export configured and validated against your CRM data.
Consent architecture
Consent Mode v2 implementation with your CMP. Tags fire correctly based on consent state. GDPR and CCPA compliant.
How it works
Week 1: Audit current tracking. Document what's broken, what's missing, what's at risk.
Week 2: Deploy sGTM container. Migrate priority tags. Wire CAPI endpoints.
Week 3: Validate data flow end-to-end. GA4 vs CRM reconciliation. Fix discrepancies.
Week 4: Documentation, team handoff, monitoring setup. You own the system going forward.
Ready to fix your tracking?
Book a free 30-minute Measurement Risk Review to see what's broken and what the migration would look like for your stack.
Book Your Review →