Case Studies

Proof, not promises.

Anonymized outcomes from real measurement engineering engagements. Before-and-after metrics from healthcare, e-commerce, and B2B SaaS teams.

healthcare

Healthcare SaaS — HIPAA-Compliant Measurement Rebuild

PHI was flowing to Google Ads through misconfigured consent mode. Rebuilt the entire measurement stack to be HIPAA-safe while preserving marketing attribution.

6 weeks

ecommerce

E-Commerce — Meta CAPI Deduplication Fix

Meta was double-counting 40% of conversions due to broken deduplication between browser pixel and CAPI. Fixed the event matching and recovered accurate ROAS reporting.

3 weeks

saas

B2B SaaS — Cross-Domain Attribution Recovery

30% of user journeys were attributed to 'direct' because GA4 cross-domain tracking broke on subdomain handoffs. Fixed the linker configuration and recovered the missing attribution data.

4 weeks