I am who I say I am

I help brands and agencies fix broken tracking, scale data systems, and turn analytics into actionable growth strategies—without the overhead of a full-time hire.

With 7+ years bridging data engineering, experimentation, and marketing technology, I deliver fast, reliable solutions for companies that need expert-level analytics work on demand.

Currently: Project-based contracts, ongoing retainers, and hourly consulting engagements.
Typical engagement: 10–40 hours/week.

Best fit for: agencies, ecommerce, and growth-stage SaaS that need a senior analytics partner without adding headcount.

What I Do:

Tracking & Attribution: GA4 migrations, server-side GTM, Meta CAPI, enhanced conversions, cross-domain tracking, consent management (GDPR/CCPA)

Analytics Infrastructure: BigQuery pipelines, dbt transformations, custom attribution models, automated dashboards (Power BI, Looker Studio, Tableau)

Campaign Optimization: Multi-touch attribution, conversion tracking, A/B testing frameworks, ROAS troubleshooting for Google, Meta, and TikTok Ads

Platform Integrations: Segment, Tealium, Matomo, HubSpot, Salesforce, Klaviyo, Shopify, WooCommerce—connecting paid media to product and sales data